Es ist eine neuere Version 2017W dieses Fachs/Moduls im Curriculum Post graduate programme Management 2020W vorhanden.
(*) Unfortunately this information is not available in english.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Accumulative module examination
M1 - Master's programme 1. year
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
Johannes Kepler University Linz
Detailed information
Original study plan
Initial study programme Management MBA 2012W
Objectives
(*)By the end of this course the students will be able to develop a sound marketing plan based on the global core strategy of the firm and the intended positioning of the company in a local market.
Subject
(*)Based on the intended strategic positioning in the selected markets and the taken market-entry mode decisions participants develop a business plan, set objectives, take marketing-mix decisions, determine human resource allocation, fiancial planning and controlling of effectiveness.
