[ 367IBUDCBEK12 ] KS Understanding Differences in Multi-Cultural Business Environments
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| Workload |
Ausbildungslevel |
Studienfachbereich |
VerantwortlicheR |
Semesterstunden |
Anbietende Uni |
| 1,5 ECTS |
M1 - Master 1. Jahr |
Betriebswirtschaftslehre |
Univ.-Prof. Dr. Wolfgang H. Güttel |
0 SSt |
Johannes Kepler Universität Linz |
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| Detailinformationen |
| Anmeldevoraussetzungen |
Keine
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| Quellcurriculum |
Universitätslehrgang Aufbaustudium Management MBA 2012W |
| Ziele |
The general aim of this module is to gain a better understanding of the business culture in foreign countries and to experience in which way economic and political changes influence “doing business e.g. in Eastern Europe”.
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| Lehrinhalte |
In general participants
- deepen their knowledge of business relations
- get acquainted with cultural specifics, which influence business
- find out construction market specifics in Eastern Europe
- gain Eastern European B2B marketing knowledge
- establish business contacts
- broaden their business development network
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| Beurteilungskriterien |
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| Lehrinhalte wechselnd? |
Nein |
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| Präsenzlehrveranstaltung |
| Teilungsziffer |
- |
| Zuteilungsverfahren |
Zuteilung nach Vorrangzahl |
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