Studienhandbuch | Omnichannel-Marketing and Marketing Automation

Inhalt

^(*) Unfortunately this information is not available in english.

Workload	Mode of examination	Education level	Study areas	Responsible person	Coordinating university
6 ECTS	Accumulative module examination	M1_2 - Master's programme 2. semester	Business Administration	René Riedl	FH OÖ

Detailed information

Original study plan

Master's programme Joint Master Program Digital Business Management 2025W

Learning Outcomes

Competences
These result from the subordinate elements

Skills	Knowledge
These result from the subordinate elements	These result from the subordinate elements

Further information

^(*)Die integrierte Lehrveranstaltung Omnichannel-Marketing ist verpflichtend, aus den beiden Übungen ist eine zu wählen: Retail Marketing Automation oder Enterprise Marketing Automation

Subordinated subjects, modules and lectures
I Omnichannel-Marketing
UE Retail Marketing Automation
UE Enterprise Marketing Automation