[ 973MGDW19 ] Subject Marketing and Global Marketing in a Digital World

Workload Mode of examination Education level Study areas Responsible person Coordinating university
25 ECTS Accumulative subject examination M1 - Master's programme 1. year Business Administration Christoph Teller Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management 2022W
Objectives Learning outcomes:

  • LO1: Students will integrate learning from a comprehensive range of managerial subject areas to understand and address complex situations holistically and and with an interdisciplinary foundation.
  • LO2: Students will apply academic knowledge to professional practice in a reflective and responsible manner.
  • LO3: Students will be able to effectively use digitalization to their advantage, particularly in the selected area of competence.
  • LO4: Students will act in a self-directed and autonomous manner in planning and implementing projects.
  • LO5: Students will intensively discuss contemporary topics in marketing and critically reflect on recent marketing trends, supported through interactive teaching and learning methods such as group work, discussions, case studies, and presentations.
  • LO6: Students will critically explore the relevant academic state-of-the-art literature and thus acquire profound knowledge in specific problem areas of marketing management such as global marketing, B2B marketing, retail and services marketing or marketing analytics.
  • LO7: Students will investigate, discuss, research and solve real life marketing problems for leading organizations.
  • LO8: Students will examine the parameters under which marketing decisions are taken in practice and will develop sound solutions both in methodical and conceptual terms
Subordinated subjects, modules and lectures