Inhalt

[ 973MGDW19 ] Subject Marketing and Global Marketing in a Digital World

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Workload Mode of examination Education level Study areas Responsible person Coordinating university
25 ECTS Accumulative subject examination M1 - Master's programme 1. year Business Administration Christoph Teller Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management 2020W
Objectives Students intensively work on selected marketing topics, supported through didactical methods such as group work, discussions, case studies, and presentations. They are able to critically reflect the relevant state-of-the-art literature und thus acquire profound knowledge in specific problem fields of marketing such as global marketing, B2B marketing or relationship marketing. Based on projects with cooperation partners students learn to solve diverse practical marketing issues. They know and understand the parameters under which marketing decisions are taken in practice and are able to develop sound solutions both in methodical and conceptual terms.
Subordinated subjects, modules and lectures