[ 973MGDWBPMS19 ] SE Interdisciplinary Business Project Marketing and Global Marketing

Es ist eine neuere Version 2022W dieser LV im Curriculum Master's programme Management 2022W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
8 ECTS M2 - Master's programme 2. year Business Administration Thomas Werani 4 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)SE Advanced Topics in B2B-Marketing UND SE Marketing Instruments UND SE Relationship Marketing
Original study plan Master's programme Management 2019W
Objectives The goal of this “Interdisciplinary Business Project” is to give students the opportunity to apply the theoretical, conceptional and analytical skills - developed in the competence area seminars - to a company-based project (Students work in small groups, supervised by an academic supervisor). A particular focus is on digitalization. Furthermore, the interdisciplinary tasks promote networked thinking and dealing with complexity.
Subject The students learn

  • to collect relevant data from a variety of sources, to perform insightful analysis and to develop appropriate problem-solving approaches based on state-of-the-art knowledge
  • to think critically about informing literature (both research and practitioner-based) and organisational practices
  • to think and act interdisciplinary and to solve complex problems together
  • to explore and to discuss challenges of digitalization
  • to interact with corporate representatives on a professional level and to present and communicate their results to them
  • to cooperate with team members, to assume leadership and to manage differences and conflicts
Criteria for evaluation Project planning (concept), interim presentations, final presentation and report
Methods Regular classroom sessions and workshops and feedback sessions with corporate representatives and the academic supervisor
Language English and French
Study material To be announced
Changing subject? No
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority