[ 973MGDWBPMS19 ] SE Interdisciplinary Business Project Marketing and Global Marketing
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| Es ist eine neuere Version 2022W dieser LV im Curriculum Master's programme Management 2022W vorhanden. |
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 8 ECTS |
M2 - Master's programme 2. year |
Business Administration |
Thomas Werani |
4 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Pre-requisites |
(*)SE Advanced Topics in B2B-Marketing UND
SE Marketing Instruments UND
SE Relationship Marketing
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| Original study plan |
Master's programme Management 2019W |
| Objectives |
The goal of this “Interdisciplinary Business Project” is to give students the opportunity to apply the theoretical, conceptional and analytical skills - developed in the competence area seminars - to a company-based project (Students work in small groups, supervised by an academic supervisor). A particular focus is on digitalization. Furthermore, the interdisciplinary tasks promote networked thinking and dealing with complexity.
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| Subject |
The students learn
- to collect relevant data from a variety of sources, to perform insightful analysis and to develop appropriate problem-solving approaches based on state-of-the-art knowledge
- to think critically about informing literature (both research and practitioner-based) and organisational practices
- to think and act interdisciplinary and to solve complex problems together
- to explore and to discuss challenges of digitalization
- to interact with corporate representatives on a professional level and to present and communicate their results to them
- to cooperate with team members, to assume leadership and to manage differences and conflicts
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| Criteria for evaluation |
Project planning (concept), interim presentations, final presentation and report
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| Methods |
Regular classroom sessions and workshops and feedback sessions with corporate representatives and the academic supervisor
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| Language |
English and French |
| Study material |
To be announced
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
25 |
| Assignment procedure |
Assignment according to priority |
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