[ 973MGDWGCSS19 ] SE Global Communication and Social Media

Es ist eine neuere Version 2022W dieser LV im Curriculum Master's programme Management 2022W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M2 - Master's programme 2. year Business Administration Katharina Hofer 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Marketing Management
Original study plan Master's programme Management 2019W
Objectives The seminar aims at exploring the foundations of the international communication process and social media in a dynamic global environment. Students become familiar with designing a global communication strategy and its implementation through tools such as social media.
Subject The students

  • get insight into concepts of marketing underlying international communication and use of social media
  • explore the differences between traditional marketing and social media marketing
  • are familiar with the strategic process of communication in a dynamic global environment
  • are able to develop a global communication plan in different contexts
  • get to know concepts underlying social media marketing
  • discuss different social media instruments and platforms
  • explore different target groups for communication activities
  • are introduced to reputation management
  • know basic tools for social media monitoring
  • study topics interactively using different methods such as group work, individual work, presentations, seminar papers and presentations
Criteria for evaluation Seminar papers, presentations, participation
Methods Teaching and learning methods will be a mixture of traditional lecturing, interactive work in class and case studies.
Language English and French
Study material To be announced
Changing subject? No
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority