Inhalt

[ 367DMSCTCD18 ] Module Tools and Conditions in Digital Marketing and Communication

Versionsauswahl
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Workload Mode of examination Education level Study areas Responsible person Coordinating university
13,5 ECTS Accumulative module examination (*)W_AS1 - (*)Aufbaustudium 1 Business Administration Robert Breitenecker Johannes Kepler University Linz
Detailed information
Original study plan Initial study programme Management MBA 2020W
Subject (*)Die Studierenden lernen die Chancen, Risiken und Werkzeuge des Digital Marketing für ihr eigenes Unternehmen anhand unterschiedlicher Teilbereiche (Content and Social Media Marketing, Digital Business Law, Performance Marketing, Website, Mobile Marketing and E-Commerce etc.) zu kennen und nutzen.
Subordinated subjects, modules and lectures