Es ist eine neuere Version 2022W dieses Fachs/Moduls im Curriculum Masterstudium Management 2022W vorhanden.
Workload
Form der Prüfung
Ausbildungslevel
Studienfachbereich
VerantwortlicheR
Anbietende Uni
25 ECTS
Kumulative Fachprüfung
M1 - Master 1. Jahr
Betriebswirtschaftslehre
Helmut Pernsteiner
Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum
Masterstudium Management 2019W
Ziele
Students intensively work on selected marketing topics, supported through didactical methods such as group work, discussions, case studies, and presentations. They are able to critically reflect the relevant state-of-the-art literature und thus acquire profound knowledge in specific problem fields of marketing such as global marketing, B2B marketing or relationship marketing. Based on projects with cooperation partners students learn to solve diverse practical marketing issues. They know and understand the parameters under which marketing decisions are taken in practice and are able to develop sound solutions both in methodical and conceptual terms.
Untergeordnete Studienfächer, Module und Lehrveranstaltungen
