| Detailinformationen |
| Anmeldevoraussetzungen |
SE Advanced Topics in B2B-Marketing UND
SE Marketing Instruments UND
SE Relationship Marketing
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| Quellcurriculum |
Masterstudium Management 2019W |
| Ziele |
The goal of this “Interdisciplinary Business Project” is to give students the opportunity to apply the theoretical, conceptional and analytical skills - developed in the competence area seminars - to a company-based project (Students work in small groups, supervised by an academic supervisor). A particular focus is on digitalization. Furthermore, the interdisciplinary tasks promote networked thinking and dealing with complexity.
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| Lehrinhalte |
The students learn
- to collect relevant data from a variety of sources, to perform insightful analysis and to develop appropriate problem-solving approaches based on state-of-the-art knowledge
- to think critically about informing literature (both research and practitioner-based) and organisational practices
- to think and act interdisciplinary and to solve complex problems together
- to explore and to discuss challenges of digitalization
- to interact with corporate representatives on a professional level and to present and communicate their results to them
- to cooperate with team members, to assume leadership and to manage differences and conflicts
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| Beurteilungskriterien |
Project planning (concept), interim presentations, final presentation and report
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| Lehrmethoden |
Regular classroom sessions and workshops and feedback sessions with corporate representatives and the academic supervisor
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| Abhaltungssprache |
English |
| Literatur |
To be announced
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| Lehrinhalte wechselnd? |
Nein |
