Inhalt

[ 973MGDWBPMS19 ] SE Interdisciplinary Business Project Marketing and Global Marketing

Versionsauswahl
Es ist eine neuere Version 2022W dieser LV im Curriculum Masterstudium Management 2022W vorhanden.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
8 ECTS M2 - Master 2. Jahr Betriebswirtschaftslehre Thomas Werani 4 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen SE Advanced Topics in B2B-Marketing UND SE Marketing Instruments UND SE Relationship Marketing
Quellcurriculum Masterstudium Management 2019W
Ziele The goal of this “Interdisciplinary Business Project” is to give students the opportunity to apply the theoretical, conceptional and analytical skills - developed in the competence area seminars - to a company-based project (Students work in small groups, supervised by an academic supervisor). A particular focus is on digitalization. Furthermore, the interdisciplinary tasks promote networked thinking and dealing with complexity.
Lehrinhalte The students learn

  • to collect relevant data from a variety of sources, to perform insightful analysis and to develop appropriate problem-solving approaches based on state-of-the-art knowledge
  • to think critically about informing literature (both research and practitioner-based) and organisational practices
  • to think and act interdisciplinary and to solve complex problems together
  • to explore and to discuss challenges of digitalization
  • to interact with corporate representatives on a professional level and to present and communicate their results to them
  • to cooperate with team members, to assume leadership and to manage differences and conflicts
Beurteilungskriterien Project planning (concept), interim presentations, final presentation and report
Lehrmethoden Regular classroom sessions and workshops and feedback sessions with corporate representatives and the academic supervisor
Abhaltungssprache English
Literatur To be announced
Lehrinhalte wechselnd? Nein
Präsenzlehrveranstaltung
Teilungsziffer 25
Zuteilungsverfahren Zuteilung nach Vorrangzahl