Inhalt

[ 973MGDWGCSS19 ] SE Global Communication and Social Media

Versionsauswahl
Es ist eine neuere Version 2022W dieser LV im Curriculum Masterstudium Management 2022W vorhanden.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS M2 - Master 2. Jahr Betriebswirtschaftslehre Katharina Hofer 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen KS Marketing Management
Quellcurriculum Masterstudium Management 2019W
Ziele The seminar aims at exploring the foundations of the international communication process and social media in a dynamic global environment. Students become familiar with designing a global communication strategy and its implementation through tools such as social media.
Lehrinhalte The students

  • get insight into concepts of marketing underlying international communication and use of social media
  • explore the differences between traditional marketing and social media marketing
  • are familiar with the strategic process of communication in a dynamic global environment
  • are able to develop a global communication plan in different contexts
  • get to know concepts underlying social media marketing
  • discuss different social media instruments and platforms
  • explore different target groups for communication activities
  • are introduced to reputation management
  • know basic tools for social media monitoring
  • study topics interactively using different methods such as group work, individual work, presentations, seminar papers and presentations
Beurteilungskriterien Seminar papers, presentations, participation
Lehrmethoden Teaching and learning methods will be a mixture of traditional lecturing, interactive work in class and case studies.
Abhaltungssprache English
Literatur To be announced
Lehrinhalte wechselnd? Nein
Präsenzlehrveranstaltung
Teilungsziffer 25
Zuteilungsverfahren Zuteilung nach Vorrangzahl