[ 973MGDWGCSS19 ] SE Global Communication and Social Media
|
|
|
| Es ist eine neuere Version 2022W dieser LV im Curriculum Master's programme Management 2022W vorhanden. |
|
| (*) Unfortunately this information is not available in english. |
 |
| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
M2 - Master's programme 2. year |
Business Administration |
Katharina Hofer |
2 hpw |
Johannes Kepler University Linz |
|
|
|
| Detailed information |
| Pre-requisites |
(*)KS Marketing Management
|
| Original study plan |
Master's programme Management 2019W |
| Objectives |
The seminar aims at exploring the foundations of the international communication process and social media in a dynamic global environment. Students become familiar with designing a global communication strategy and its implementation through tools such as social media.
|
| Subject |
The students
- get insight into concepts of marketing underlying international communication and use of social media
- explore the differences between traditional marketing and social media marketing
- are familiar with the strategic process of communication in a dynamic global environment
- are able to develop a global communication plan in different contexts
- get to know concepts underlying social media marketing
- discuss different social media instruments and platforms
- explore different target groups for communication activities
- are introduced to reputation management
- know basic tools for social media monitoring
- study topics interactively using different methods such as group work, individual work, presentations, seminar papers and presentations
|
| Criteria for evaluation |
Seminar papers, presentations, participation
|
| Methods |
Teaching and learning methods will be a mixture of traditional lecturing, interactive work in class and case studies.
|
| Language |
English and French |
| Study material |
To be announced
|
| Changing subject? |
No |
|
|
|
| On-site course |
| Maximum number of participants |
25 |
| Assignment procedure |
Assignment according to priority |
|
