Inhalt

[ 572BSTRUNTU15 ] IK Strategic Management: Company Analysis

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Regina Gattringer 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
Original study plan Bachelor's programme Business and Economics 2018W
Objectives
  • Knowledge of theories on Strategic Management, concepts, methods and instruments
  • Development of critical and analytical perspectives
  • Expansion of social skills through teamwork
  • Practical relevance and transfer of content: company analysis in teams
Subject
  • Company analysis
    • Resources, capabilities and competencies
    • Culture and structure
  • Methods and tools
  • Strategy formulation
    • Corporate-level strategy
    • Business-level strategy
    • Operational strategies

Practical transfer: Company analysis

Criteria for evaluation Business / Organizational Analysis(group work)

  • Reports
  • Presentations

Examination (individual work)

For a passing grade: at least 50% of the total number of points available

Language German
Study material
  • Exploring Strategy. Johnson et al. 11th Edition. 2017 Pearson Education Limited.
  • Reader Strategisches Management, Last Update October 2017
Changing subject? No
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority