Inhalt

[ 572BSTRGRUK15 ] KS Strategic Management: Introduction

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Regina Gattringer 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Einführung in die Betriebswirtschaftslehre, KS Einführung in die Volkswirtschaftslehre, KS Kostenrechnung, KS Buchhaltung, KS Strategie und KS Marketing
Original study plan Bachelor's programme Business and Economics 2018W
Objectives
  • Knowledge about basics of Strategic Management
  • Development of critical and analytical perspectives
  • Developing strategic and personal skills
  • Development of methodical skills
  • Expansion of social skills in a team environment
  • Knowledge transfer and practical experience
Subject
  • 7 Elements of Strategic Management
  • Strategic process - overview
  • Strategic analysis
  • Strategy formulation
  • Strategy implementation
  • Strategic evaluation
  • 7 Perspectives of Strategic Management
Criteria for evaluation
  • Term paper
  • Final examination

In order to pass, students must attain at least 50% of the total numbers of points available

Methods
  • Introduction to the topics (presentation)
  • Critical debate and reflection in small groups
  • Case studies, interactive exercises, videos, digital tools, storytelling, ...
  • Mini seminar paper, seminar paper, written exam
Language German
Study material
  • Strategisches Management – Grundlagen für Studium und Praxis. Reisinger, Gattringer und Strehl 2017. 2. Auflage. Pearson Studium.
  • Reader Strategisches Management, Last updated: October 2017
  • Welge M., Al-Laham A., Eulerich M. 2017: Strategisches Management. Grundlagen – Prozess - Implementierung. 7. Auflage.
Changing subject? No
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority