| Detailinformationen |
| Anmeldevoraussetzungen |
Modul Strategic Management UND Modul Marketing
|
| Quellcurriculum |
Masterstudium General Management 2017W |
| Ziele |
Lehrveranstaltung wird in Englisch abgehalten.
Discussion of core competencies and skills focusing on the start-up and growth phase;
Discussion of problems in Business Planning;
Discussion of Support Institutions and Support Programs.
|
| Lehrinhalte |
Entrepreneurial core competencies and skills in start-ups, SME and family businesses;
Peculiarities of the start-up and the growth phase,
Business Planning: Instruments and Cases,
Support Institutions, Support Programs, Start-up Consulting for Start-Ups and Business Succession.
|
| Beurteilungskriterien |
Quality of papers and empirical field work (f.i. interviews,
quality of presentations,
tests).
|
| Lehrmethoden |
Lecture, presentations, group work, seminar papers, field work.
|
| Abhaltungssprache |
Englisch |
| Literatur |
Volkmann, C. et al.: Enterpreneurship in a European Perspective. Gabler. Wiesbaden 2010.
Shane, S.: A General Theory of Entrepreneurship. Edward Elgar. Cheltenham 2007.
Hisrich, R. et al.: Entrepreneurship. McGrawHill Irwin. New York 2005. (6th ed.)
Additional books and papers will be announced at the beginning of the course.
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| Lehrinhalte wechselnd? |
Nein |
| Sonstige Informationen |
keine
|
