[ 973GMCCMAR22 ] Module Marketing

Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M1 - Master's programme 1. year Business Administration Christoph Teller Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Management 2022W
Objectives Learning outcomes:

On successful completion of this course, the students will be able to:

  • LO1: Appreciate the scope and character of marketing in today's dynamic markets. [subject knowledge]
  • LO2: Synthesise knowledge of marketing strategy, marketing operations and tactics and apply concepts to national and international case studies. [cognitive/analytical]
  • LO3: Discuss and evaluate social and ethical issues relating to marketing management. [cognitive/analytical]
  • LO4: Accurately identify and apply relevant theory within different sector specific contexts. [cognitive/analytical]
  • LO5: Critically evaluate various marketing management approaches and application of strategy within a specific context. [cognitive/analytical]
  • LO6: Apply decision making skills related to marketing management. [professional/practical skills]
  • LO7: Discuss and evaluate various marketing management approaches and designs. [professional/Practical skills]
  • LO8: Analyse key drivers affecting marketing management in general. [professional/practical skills]
  • LO9: Demonstrate the ability to formulate and present a concise, insightful analysis which exposes issues logically and coherently. [transferable skills]
Subordinated subjects, modules and lectures