Inhalt

[ 572MARKINTS15 ] SE Seminar Integrative Marketing - Theory and Practice

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Thomas Werani 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Angewandte Marketingforschung (Einstiegskurs) UND KS Strategisches Marketing-Management
Original study plan Bachelor's programme Business and Economics 2015W
Objectives Students will acquire knowledge and develop skills to address and solve practical and academic issues and approaches in marketing as well as be in a position to independently explore various topics in-depth. Students will acquire the necessary, up-to-date special knowledge through studying the most recent specialized literature and will learn to present results (orally and in written form) in a professional manner. Basic techniques of academic work including research, structured evaluation in academic work, and presenting academic results will be mastered.
Subject The course content and thematic direction will focus on current developments and trends in the science and practice of marketing.
Criteria for evaluation Developing topics within teams, grades will be based on a term paper, including a presentation of the paper as well as active participation in class discussions and reflections on the seminar topics (70%); examination (30%)

Methods Completion of a written term paper
Language German
Study material The course readings will focus on selected seminar topics and will be made available for the first partial performance. Students will also have access to the corresponding subject libraries and databases.
Changing subject? No
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority