| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
|
| Original study plan |
Bachelor's programme Business and Economics 2015W |
| Objectives |
- Knowledge of theories on Strategic Management
- Business analysis: theoretical reference points, concepts, methods and instruments
- Correlated analysis and strategic formulation
- Development of critical and analytical perspectives
- Supporting strategic and personal skills
- Expansion of social skills through teamwork
- Development of methodical skills
- Practical relevance and transfer of content: company analysis in teams
|
| Subject |
- Company analysis
- Resources, capabilities and competencies
- Culture and structure
- Methods and tools
- Strategy formulation
- Corporate-level strategy
- Business-level strategy
- Operational strategies
|
| Criteria for evaluation |
Business / Organizational Analysis(group work)
Examination (individual work)
|
| Language |
German |
| Study material |
- Johnson G. / Whittington R. / Scholes K. : Exploring Strategy. Harlow. 2011.
- Reader Strategisches Management, Last update: October 2012.
|
| Changing subject? |
No |
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BSTRSMU: IK Strategic Management: Company Analysis (2007W-2015S)
|
