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[ 973SMCPEP110 ] Module Entrepreneurship 1

Versionsauswahl
Es ist eine neuere Version 2019W dieses Fachs/Moduls im Curriculum Master's programme Business Informatics 2019W vorhanden.
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Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination M2 - Master's programme 2. year Business Administration Norbert Kailer Johannes Kepler University Linz
Detailed information
Original study plan Master's programme General Management 2016W
Objectives The students know core competencies for intrapreneurship and entrepreneurship and reflect upon their further development. They know definitions and theoretical models and instruments in entrepreneurial marketing, strategy and learning. They know peculiarities of SME and analyse success factors for start-ups and business succession. They know relevant framework conditions (f.i. infrastructure, law) and reflect upon their influence on entrepreneurial attitude.
Subject Fundamental Definitions in the field of entrepreneurship;
Start-Ups and SME;
Entrepreneurial Competency Profile and competency development, personal traits of entrepreneurs;
Opportunity recognition;
Business-Planning, Entrepreneurial Strategy, Entrepreneurial Finance, Entrepreneurial Marketing,
Framework conditions for entrepreneurs,
the support infrastructure for entrepreneurs,
selected special topics (f.i. social, female, serial, portfolio Entrepreneurship, entrepreneurship education.)
Further information Special focus will be announced at the beginning of the term.
Subordinated subjects, modules and lectures