Es ist eine neuere Version 2017W dieses Fachs/Moduls im Curriculum Post graduate programme Management 2020W vorhanden.
(*) Unfortunately this information is not available in english.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
4,5 ECTS
Accumulative module examination
M1 - Master's programme 1. year
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)Keine
Original study plan
Initial study programme Management MBA 2014W
Objectives
(*)Participants develop a theoretical and practical understanding of international business development processes. They grasp the purpose and content of a global core strategy, of global branding and the decisions to be taken and learn and apply various strategy development tools to understand processes of strategy formation.
Subject
(*)Starting from an analysis of companies' corporate policies, participants determine the current success pattern of businesses and a short list of attractive potential markets. Participants analyse these markets in terms of success factors and determine the competitive position of the companies in the most attractive potential markets.
