Es ist eine neuere Version 2017W dieser LV im Curriculum Post graduate programme Management 2020W vorhanden.
(*) Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
3 ECTS
M1 - Master's programme 1. year
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
0 hpw
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)Keine
Original study plan
Initial study programme Management MBA 2012W
Objectives
(*)By the end of the course the students will have learned to develop a sound marketing plan based on the global core strategy of the firm and the intended positioning of the company in a local market.
Subject
(*)Methods and techniques for positioning of a company in a local market (e.g. Marketing Mix).
