Es ist eine neuere Version 2017W dieser LV im Curriculum Universitätslehrgang Management 2020W vorhanden.
Workload
Ausbildungslevel
Studienfachbereich
VerantwortlicheR
Semesterstunden
Anbietende Uni
2,5 ECTS
M1 - Master 1. Jahr
Betriebswirtschaftslehre
Univ.-Prof. Dr. Wolfgang H. Güttel
0 SSt
Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen
Keine
Quellcurriculum
Universitätslehrgang Aufbaustudium Management MBA 2012W
Ziele
By the end of the course the participants will be able to evaluate potential market-entry modes based on the intended local positioning, the spread of resources and the timing of market entry. They will have applied their acquired knowledge to the international market development case of the company they are working for.
Participants will also have enhanced their analytical and presentation skills.
Lehrinhalte
Building on the assessment of the most attractive market(s), on the global core strategy of the firm and on the relative competitive position in the selected market(s) this course first discusses the process of local market positioning. Then, based on intended positioning, intended international spread of resources and timing the course focuses on how to assess potential market-entry modes in a lean and logically sound process.
