[ 367IMBDPEDK14 ] KS Positioning and Entry Mode Decisions

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Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS (*)W_AS1 - (*)Aufbaustudium 1 Business Administration Univ.-Prof. Dr. Wolfgang H. G├╝ttel 0 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Keine
Original study plan Initial study programme Management MBA 2017W
Objectives (*)By the end of the course the participants will be able to evaluate potential market-entry modes based on the intended local positioning, the spread of resources and the timing of market entry. They will have applied their acquired knowledge to the international market development case of the company they are working for. Participants will also have enhanced their analytical and presentation skills.
Subject (*)Building on the assessment of the most attractive market(s), on the global core strategy of the firm and on the relative competitive position in the selected market(s) this course first discusses the process of local market positioning. Then, based on intended positioning, intended international spread of resources and timing the course focuses on how to assess potential market-entry modes in a lean and logically sound process.
Criteria for evaluation
Changing subject? No
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority