Universitätslehrgang Aufbaustudium Management MBA 2017W
Ziele
Students will learn how to get ready for international marketing and business development and will be in the position to act successfully in multinational and challenging markets.
Lehrinhalte
Methods and techniques for/to:
globalizing corporate strategy
implementation roadmap
getting ready for market entry
cross-cultural relations
international product and sales management
Untergeordnete Studienfächer, Module und Lehrveranstaltungen