Inhalt

[ 367INMA17 ] Subject International Marketing

Versionsauswahl
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Workload Mode of examination Education level Study areas Responsible person Coordinating university
22,5 ECTS Accumulative subject examination (*)W_AS1 - (*)Aufbaustudium 1 Business Administration Univ.-Prof. Dr. Wolfgang H. G├╝ttel Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Keine
Original study plan Initial study programme Management MBA 2017W
Objectives (*)Students will learn how to get ready for international marketing and business development and will be in the position to act successfully in multinational and challenging markets.
Subject (*)Methods and techniques for/to:

  • globalizing corporate strategy
  • implementation roadmap
  • getting ready for market entry
  • cross-cultural relations
  • international product and sales management
Subordinated subjects, modules and lectures