[ 367IMBDRME14 ] Module Getting Ready for Market Entry

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Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Accumulative module examination (*)W_AS1 - (*)Aufbaustudium 1 Business Administration Univ.-Prof. Dr. Wolfgang H. G├╝ttel Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Keine
Original study plan Initial study programme Management MBA 2017W
Objectives (*)Based on the global core strategy participants learn how to develop a set of selection criteria for potential market-entry modes and how to apply these criteria systematically in the evaluation of market-entry modes.
Subject (*)Participants analyse the intended strategic position of companies in selected markets to determine the most important evaluation criteria for potential market-entry modes. These criteria are applied in a systematic selection process. Concerns related to mergers and acquisitions in international business receive special attention.
Subordinated subjects, modules and lectures