Es ist eine neuere Version 2017W dieser LV im Curriculum Universitätslehrgang Management 2020W vorhanden.
Workload
Ausbildungslevel
Studienfachbereich
VerantwortlicheR
Semesterstunden
Anbietende Uni
1,5 ECTS
M1 - Master 1. Jahr
Betriebswirtschaftslehre
Univ.-Prof. Dr. Wolfgang H. Güttel
0 SSt
Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen
Keine
Quellcurriculum
Universitätslehrgang Aufbaustudium Management MBA 2012W
Ziele
By the end of the course participants will have developed a theoretical and practical understanding of a logically structured process of market assessment and selection as a first step in an international business development processes.
Participants will also have improved their decision-making and presentation skills.
Lehrinhalte
Starting from an analysis of their companies' corporate policies participants learn how to determine the current success pattern of their businesses and a short list of attractive potential markets. Participants learn to analyze these markets in terms of success factors and to determine the competitive position of their companies in the most attractive potential markets.
