(*) Unfortunately this information is not available in english.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Accumulative module examination
B2 - Bachelor's programme 2. year
Business Administration
Christoph Teller
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*) KS Einführung in Strategie & Internationales Management
KS Einführung in Marketing
Original study plan
Bachelor's programme Business Administration 2025W
Learning Outcomes
Competences
These result from the subordinate elements
Skills
Knowledge
These result from the subordinate elements
These result from the subordinate elements
Further information
(*)
515MASMMAGK20: KS Marktorientiertes Management: Grundlagen (3 ECTS) ist äquivalent zu 572MARKSTRK15: KS Strategisches Marketing-Management (Einstiegskurs) (3 ECTS)
515MASMMAVU20: IK Marktorientiertes Management: Vertiefung (3 ETCS) ist äquivalent zu 572MARKSUOU15: IK Strategisches und operatives Marketingmanagement (3 ECTS)
