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| Detailed information |
| Pre-requisites |
(*)keine
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| Original study plan |
Bachelor's programme Economics and Business 2024W |
| Objectives |
Building on social psychological foundations, the course provides basic knowledge of work, organizational, consumer, and economic psychology.
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| Subject |
Basic knowledge in social psychology (e.g., attitudes and attitude measurements; decision-making in groups); core topics of work and organizational psychology (e.g., job satisfaction, stress); introduction to consumer psychology (e.g., attention processes, design of advertising materials); fundamentals of economic psychology (e.g., rationality, decision-making under uncertainty).
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| Criteria for evaluation |
Written exam as well as in-class and at-home exercises.
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| Methods |
Lecture with discussion led by the course instructor, small group and pair exercises in class, supplemented by Moodle (e.g., evaluation by students). Research-led teaching.
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| Language |
German |
| Study material |
Kirchler, E. (2011). Wirtschaftspsychologie: Individuen, Gruppen, Märkte, Staat. Hogrefe Verlag.
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| Changing subject? |
No |
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