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| Detailed information |
| Pre-requisites |
KS Statistics, KS Mathematics
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| Original study plan |
Bachelor's programme International Business Administration 2024W |
| Objectives |
The students have a basic knowledge of research designs, the basic principles of research methodology and methods.
They are able to distinguish between the key paradigms of social science research, decide on an appropriate research design for basic research questions and formulate them accordingly.
The students know the basics necessary to understand the main ideas of published research material and the competences to read up on further research strategies and methods and make informed choices about how to approach specific problems they need to solve from a social scientific perspective.
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| Subject |
- Students will gain an understanding regarding how they can apply social scientific methods within the context and constraints of a modern digital society. Thus, they will be able to critically reflect on data presented by other researchers or business partners in different settings.
- Introduction of the methodological paradigms found in the social sciences – quantitative / qualitative / mixed methods.
- Afterwards the students will be confronted with the implications of modern digital communication technology and its societal impact (internationalization, globalization, big data) regarding methodology and research methods.
- Empirical research in the political, economic, business and academic context will be discussed
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| Criteria for evaluation |
Exam, written literature review
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| Methods |
Lecture (synchronous and asynchronous); Mixture of online and offline elements.
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| Language |
English |
| Study material |
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Thoudsands Oaks: Sage publications.
Bryman, A. (2016). Social research methods. Oxford: Oxford university press.
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| Changing subject? |
No |
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