ODER

KS Creating Strategic Advantages UND KS Introduction to Marketing Management UND KS Managerial Accounting UND KS Advances in Leadership, Human Resource Management, and Change UND SE Qualitative Research Methods UND SE Quantitative Research Methods UND SE Advanced Topics in B2B-Marketing UND LVMarketingInstrumentsSE? UND LVRelationshipMarketingSE?

ODER

KS Creating Strategic Advantages UND KS Introduction to Marketing Management UND KS Managerial Accounting UND KS Advances in Leadership, Human Resource Management, and Change UND SE Qualitative Research Methods UND SE Quantitative Research Methods UND SE Business Models and the Impact of Digitalization and Sustainability UND SE Strategic Management in dynamic and complex environments UND SE Global Strategic Management

ODER

Positive Absolvierung der Module

• Strategic Management
• Marketing
• Organization
• Human Resource & Change Management
• Managerial Accounting
• Financial Accounting
• Corporate Finance UND
  

Fach Methods in Management Research

ODER

Positive Absolvierung von 8 ECTS aus derselben Leadership Challenge UND
Fach Methods in Management Research

• Enable students to develop a robust line of argumentation
• Equip students with academic writing skills
• Introduce complex academic content to students
• Enhance and strengthen students' skills to craft a literature review
• Direct students to identify and discuss appropriate theories related to the phenomenon under study
• Qualify students to derive a conceptual framework based on theories and literature
• Empower students to develop and justify a methodology applicable to investigate the phenomenon
• Facilitate students with appropriate qualitative and quantitative analysis methods
• Capacitate students to distil key implications of the key findings for theory and practice
• Enable students to critically reflect on the limitations of the research process and develop an agenda for further research

Learning outcomes

On successful completion of this course, the students will be able to:

• LO1: Critically analyse, evaluate and conduct an original management related research. [subject knowledge – intellectual skills – cognitive and transferable skills]
• LO2: Demonstrate the ability to select and define and focus upon a management issue at an appropriate level. [subject knowledge – cognitive and transferable skills]
• LO3: Develop and apply relevant and sound methodologies within their research. [subject knowledge – cognitive and transferable skills]
• LO4: Analyse qualitative and quantitative data (for empirical thesis only) [subject knowledge – cognitive and transferable skills]
• LO5: Develop managerial recommendations and logical conclusions based on their research findings. [subject knowledge – practical skills]
• LO6: Identify and demonstrate limitations of their undertaken research work. [subject knowledge – intellectual skills – cognitive and transferable skills]
• LO7: Demonstrate and discuss any ethical dilemmas that arise in their research. [subject knowledge – cognitive and transferable skills]
• LO8: Utilize and enhance their analytical skills as future management professionals. [subject knowledge – practical skills]

Units of assessments or combinations of those can include the following:

Presentation on

• The research topic and questions, including their practical relevance, research gap, literature review
• Theoretical underpinning, research model/hypotheses/propositions, proposed methodology
• (Empirical) results, discussion, theoretical and practical implications, outlook and limitations

To account for differences in research approaches across the three Competence Areas the number of presentations on the above-listed content can vary but all together count against 100% of the course mark.

Detailed information regarding the assessment strategy will be announced in the Master's Thesis Seminar.