[ 515SMMP20 ] Subject Applied Strategic and Market-oriented Management

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Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Course examination B2 - Bachelor's programme 2. year Business Administration Regina Gattringer Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2022W
Objectives The students are instructed to work independently on strategic and market-oriented topics using practical tasks. They can apply the acquired knowledge and the developed skills to solve practical problems and are able to develop structured, well-founded and holistic strategy or marketing concepts. The students understand how to conduct analyses based on the current state of knowledge, develop alternative solutions and professionally prepare and present the results of their work.
  • Strategic or market-oriented analyses
  • Developing holistic strategy or marketing concepts
  • Presentation and argumentation of the results
  • Reflecting the findings in terms of theory and practice
Subordinated subjects, modules and lectures