The students are instructed to work independently on strategic and market-oriented topics using practical tasks. They can apply the acquired knowledge and the developed skills to solve practical problems and are able to develop structured, well-founded and holistic strategy or marketing concepts. The students understand how to conduct analyses based on the current state of knowledge, develop alternative solutions and professionally prepare and present the results of their work.
Subject
Strategic or market-oriented analyses
Developing holistic strategy or marketing concepts
Presentation and argumentation of the results
Reflecting the findings in terms of theory and practice
