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| Detailed information |
| Original study plan |
Master's programme Leading Innovative Organizations 2022W |
| Objectives |
The principal objective of this module is to help you develop a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets.
On completion of the module a student will be able to:
- Identifying entrepreneurial opportunities occurring around the world
- Entrepreneurial thinking for market identification, segmentation and engagement decisions
- Entrepreneurial approaches to formulating product design, strategic pricing, market engagement, distribution strategies and implementation programmes in a global world
- Alliances, partnerships and social networks
- Analyze relevant theories, frameworks relating to of a new product offering
- Develop critical problem solving skills. Develop logical and concise recommendations to specific problems arising when developing a marketing plan for new venture.
- Recognize the significance of marketing research in developing and launching a new product offering.
- Understand the significance of the New Venture Marketing Plan.
- Work individually and in teams, setting goals and developing ideas.
- Develop the ability and confidence to communicate orally and in writing.
- Collect, organize, analyze and synthesize data on defined topics.
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