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[ 986CABUCB322 ] Modul (*)CB3: Entrepreneurship and new business venturing
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Es ist eine neuere Version 2024W dieses Fachs/Moduls im Curriculum Masterstudium Leadership and Innovation in Organizations 2024W vorhanden.
(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Form der Prüfung Ausbildungslevel Studienfachbereich VerantwortlicheR Anbietende Uni
6 ECTS Kumulative Modulprüfung M1 - Master 1. Jahr Betriebswirtschaftslehre Matthias Fink Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum Masterstudium Leading Innovative Organizations 2022W
Ziele (*)The principal objective of this module is to help you develop a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. On completion of the module a student will be able to:

  • Identifying entrepreneurial opportunities occurring around the world
  • Entrepreneurial thinking for market identification, segmentation and engagement decisions
  • Entrepreneurial approaches to formulating product design, strategic pricing, market engagement, distribution strategies and implementation programmes in a global world
  • Alliances, partnerships and social networks
  • Analyze relevant theories, frameworks relating to of a new product offering
  • Develop critical problem solving skills. Develop logical and concise recommendations to specific problems arising when developing a marketing plan for new venture.
  • Recognize the significance of marketing research in developing and launching a new product offering.
  • Understand the significance of the New Venture Marketing Plan.
  • Work individually and in teams, setting goals and developing ideas.
  • Develop the ability and confidence to communicate orally and in writing.
  • Collect, organize, analyze and synthesize data on defined topics.
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