| Detailed information |
| Pre-requisites |
(*)KS Angewandte Marketingforschung (Einstiegskurs) UND KS Strategisches Marketing-Management (Einstiegskurs)
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| Original study plan |
Bachelor's programme Business and Economics 2021W |
| Objectives |
Students will acquire knowledge and develop skills to address and solve practical and academic issues and approaches in marketing as well as be in a position to independently explore various topics in-depth. Students will acquire the necessary, up-to-date special knowledge through studying the most recent specialized literature and will learn to present results (orally and in written form) in a professional manner. Basic techniques of academic work including research, structured evaluation in academic work, and presenting academic results will be mastered.
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| Subject |
The course content and thematic direction will focus on current developments and trends in the science and practice of marketing.
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| Criteria for evaluation |
Developing topics within teams, grades will be based on a term paper, including a presentation of the paper as well as active participation in class discussions and reflections on the seminar topics (70%); examination (30%)
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| Methods |
Completion of a written term paper
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| Language |
German |
| Study material |
The course readings will focus on selected seminar topics and will be made available for the first partial performance. Students will also have access to the corresponding subject libraries and databases.
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| Changing subject? |
No |
| Corresponding lecture |
(*)515RSRMSMMS20: SE Strategisches und Marktorientiertes Management: Forschung & Theorie (3 ECTS)
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| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2MARKITP: SE Seminar Integrative Marketing - Theory and Practice (2009W-2015S)
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