Inhalt

[ 986CABUCB319 ] Module CB3: Understanding entrepreneurship

Versionsauswahl
Workload Mode of examination Education level Study areas Responsible person Coordinating university
6 ECTS Accumulative module examination M1 - Master's programme 1. year Business Administration Matthias Fink Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Leading Innovative Organizations 2019W
Objectives The principal objective of this module is to help you develop a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. On completion of the module a student will be able to:

  • Identifying entrepreneurial opportunities occurring around the world
  • Entrepreneurial thinking for market identification, segmentation and engagement decisions
  • Entrepreneurial approaches to formulating product design, strategic pricing, market engagement, distribution strategies and implementation programmes in a global world
  • Alliances, partnerships and social networks
  • Analyze relevant theories, frameworks relating to of a new product offering
  • Develop critical problem solving skills. Develop logical and concise recommendations to specific problems arising when developing a marketing plan for new venture.
  • Recognize the significance of marketing research in developing and launching a new product offering.
  • Understand the significance of the New Venture Marketing Plan.
  • Work individually and in teams, setting goals and developing ideas.
  • Develop the ability and confidence to communicate orally and in writing.
  • Collect, organize, analyze and synthesize data on defined topics.
Subordinated subjects, modules and lectures