Inhalt

[ 514IMAM21 ] Studienfach (*)International Management and Marketing

Versionsauswahl
(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Form der Prüfung Ausbildungslevel Studienfachbereich VerantwortlicheR Anbietende Uni
30 ECTS Gliederung B1 - Bachelor 1. Jahr Betriebswirtschaftslehre Almina Besic Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum Bachelorstudium International Business Administration 2021W
Ziele (*)Students are familiar with fundamental theories and models in strategic and international management and know important management tools and methods. The students have knowledge of basic terms, concepts and models of marketing in a domestic and international context. Students have knowledge of core concepts in organization theory and organizational behavior. Students know how change processes can be designed and organizational learning can be supported through leadership and HRM. The students further have knowledge of the issues and challenges involved in cross-cultural business encounters .
Lehrinhalte (*)The students have knowledge of fundaments of strategic and international management, marketing, organization theory and organizational behavior as well as the change process and organizational learning through leadership and HRM. The students further understand organizations as social systems and can differentiate organizational structures. They have an understanding of cross-cultural business encounters.
Untergeordnete Studienfächer, Module und Lehrveranstaltungen