(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload
Form der Prüfung
Ausbildungslevel
Studienfachbereich
VerantwortlicheR
Anbietende Uni
6 ECTS
Kumulative Fachprüfung
B1 - Bachelor 1. Jahr
Betriebswirtschaftslehre
Katharina Hofer
Johannes Kepler Universität Linz
Detailinformationen
Quellcurriculum
Bachelorstudium International Business Administration 2021W
Ziele
(*)The students have knowledge of basic terms, concepts and models of marketing in a domestic and international context. They are able to take a market oriented perspective on modern management of the multinational firm. They can critically challenge concepts of the international marketing literature.
The students know practical approaches and problem solutions to contemporary international marketing issues. They have an integrative understanding of current international marketing knowledge in theory and business practice.
Lehrinhalte
(*)The students have knowledge of basic conceptual foundations of marketing, consumer behavior, marketing research, strategic marketing, and marketing mix in an international marketing context.
Untergeordnete Studienfächer, Module und Lehrveranstaltungen
