Inhalt

[ 367IMBDDBPK14 ] KS Developing a Business Plan

Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
1,5 ECTS (*)W_AS1 - (*)Aufbaustudium 1 Business Administration Univ.-Prof. Dr. Wolfgang H. G├╝ttel 0 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Keine
Original study plan Initial study programme Management MBA 2017W
Objectives (*)By the end of the course the students will have learned to develop a business plan for an international market development project, including key performance indicators.
Subject (*)Based on the intended strategic positioning in the selected markets and the taken market-entry mode decisions participants develop a business plan. They set objectives, take marketing-mix decisions, determine human resource allocation, financial planning and controlling of effectiveness and efficiency of actions.
Criteria for evaluation
Changing subject? No
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority