(*) Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
1,5 ECTS
(*)W_AS1 - (*)Weiterbildung AS 1. Jahr
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
0 hpw
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)Keine
Original study plan
Initial study programme Management MBA 2017W
Objectives
(*)By the end of the course the students will have learned to develop a business plan for an international market development project, including key performance indicators.
Subject
(*)Based on the intended strategic positioning in the selected markets and the taken market-entry mode decisions participants develop a business plan. They set objectives, take marketing-mix decisions, determine human resource allocation, financial planning and controlling of effectiveness and efficiency of actions.
