(*)1. General Language competences Students are able to understand and produce Italian at a B2.1 level according to the CEFR. They have knowledge of language learning strategies and communication strategies appropriate to this level.
2. Specific language competences Students are able to understand complex Italian texts on topics relating to business and economics. They can interact with fluency and spontaneity in communicative contexts such as meetings, negotiations, etc. They can describe and analyze a graph/ statistic. They can present a start-up project which they have drawn up themselves and justify their choices and proposals.
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(*)Learning Outcomes
Describe and analyze graphics and statistics. Analyze the reasons for the success or failure of companies' marketing strategies and eventually make suggestions to improve them. Express motivations, skills, needs and risks associated with setting up a business. Be aware of the legal forms best suited to a business start-up project. Analyze and argue the pros and cons of franchising. Present a new start-up business: searching the necessary information, presenting them, examining critically the whole plan.
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(*)Course topics:
- Graphics and statistics
- Negotiations
- Marketing basics and strategies with case studies of international and Italian companies known for the success of their marketing
- Starting a business (skills required, profiles of entrepreneurs, procedures, risks to consider) with case studies of Italian start-ups
- Franchising
- Practical application: Development and presentation of a new (franchising) business concept based on authentic material
Learning Outcomes
1. Analysis and commentary on statistics and graphics
2. Mostly based on case studies, acquisition of knowledge relating to...
... marketing: definition, components, objectives, tasks ; typology (strategic vs. operational marketing)
... the marketing strategies of some Italian companies
... company start-ups and the steps to start a new business
... franchising
3. Grammar: verbs with double auxiliary (essere/avere), congiuntivo presente/passato (extension), congiuntivo imperfetto/trapassato, if-clauses (1,2,3), combined personal pronouns
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