Inhalt

[ 572BSTRBRAU15 ] IK Strategic Management: Industry Analysis

Versionsauswahl
Es ist eine neuere Version 2018W dieser LV im Curriculum Bachelor's programme Business and Economics 2019W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Franz Strehl 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
Original study plan Bachelor's programme Business and Economics 2015W
Objectives
  • Knowledge of theory on strategic management
  • Development of critical and analytical perspective
  • Supporting strategic and personal skills
  • Expansion of social skills through teamwork
  • Expand on methodical skills
  • Practical relevance and knowledge transfer of course content: Environmental and industry analysis in teams
Subject
  • Environmental and industry analysis
    • General environment and stakeholder
    • Industry structures, industry dynamics and competition
    • Market and target groups
  • Methods and instruments
  • Value added on industry-level
  • Strategy formulation on business-level
  • Strategic management - correlations
    • Strategy, positioning, marketing
Criteria for evaluation Environmental and industry analysis (group work)

  • Reports
  • Presentation

Examination(individual work)

Language German
Study material
  • Johnson G. / Whittington R. / Scholes K. : Exploring Strategy. Harlow. 2011.
  • Reader Strategisches Management, Last update: October 2012.
Changing subject? No
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority