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| Detailinformationen |
| Anmeldevoraussetzungen |
Modul Strategic Management UND Modul Marketing
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| Quellcurriculum |
Masterstudium General Management 2017W |
| Ziele |
Lehrveranstaltung wird in Englisch abgehalten.
Analysis of entrepreneurial key competencies and skills on the individual, team and organisational level;
Analysis of phase specific problems in SME (f.i. start-up and development, internationalisation, business succession;
Reflection of psychological, pedagogical and sociological aspects of entrepreneurship and entrepreneurial learning and development;
Discussion and reflection of entrepreneurial tools,
Discussion of research topics in entrepreneurship education and research.
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| Lehrinhalte |
Entrepreneurial core competencies and skills in SME and family businesses (individual, team, organisational level,
phase-specific problems in SME,
Entrepreneurial tools,
Trends in entrepreneurship education and research.
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| Beurteilungskriterien |
Quality of papers and of empirical field work (f.i. interviews, quality of presentations, tests).
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| Lehrmethoden |
Lecture, presentations, group work, seminar papers, field work.
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| Abhaltungssprache |
Englisch |
| Literatur |
Volkmann, C. et al.: Entrepreneurship in a European Perspective. Gabler. Wiesbaden 2010.
Shane, S.: A General Theory of Entrepreneurship. Edward Elgar. Cheltenham 2007.
Hisrich, R. et al.: Entrepreneurship. McGrawHill Irwin. New York 2005 (6th ed.)
Additional papers and books will be announced at the beginning of the course depending on the special focus.
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| Lehrinhalte wechselnd? |
Nein |
| Sonstige Informationen |
keine
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