[ 575GLWWVWLK14 ] VL Economics for Web Science

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Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS M1 - Master's programme 1. year Economics Franz Hackl 1,5 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine (die Zulassung zum Studium vorausgesetzt)
Original study plan Master's programme Web Sciences 2016W
Objectives Students recognize the strategic potential of microeconomics. Students have micro-economic and industrial organization fundamentals that are crucial for successful economic decision-making in the field of communication and information technology markets.
Subject Students deal with the basic functioning of markets (keyword: market forms) and are able to recognize the specifics of information and communication technology markets. Strategies for product and price differentiation in information and technology markets are discussed (delaying, versioning, bundling, personalized pricing). In addition, the course is dedicated to strategic aspects of system decisions (lock-in, switching cost), the economic perspective of network externalities and economic aspects in dealing with intellectual property rights.
Criteria for evaluation Exam
Methods E-Learning
Language German, English if required
Study material - Pindyck R. and Rubinfeld D., Microeconomics, Pearson, 2009.
- Shapiro C. and Varian H., Information Rules, A Strategic Guide to the Network Economy, Harvard Business School Press, 2000.
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Direct assignment