Inhalt
[ 575GLWWVWLK14 ] VL Economics for Web Science
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 2 ECTS |
M1 - Master's programme 1. year |
Economics |
Franz Hackl |
1,5 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Pre-requisites |
(*)keine (die Zulassung zum Studium vorausgesetzt)
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| Original study plan |
Master's programme Web Sciences 2016W |
| Objectives |
Students recognize the strategic potential of microeconomics. Students have micro-economic and industrial organization fundamentals that are crucial for successful economic decision-making in the field of communication and information technology markets.
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| Subject |
Students deal with the basic functioning of markets (keyword: market forms) and are able to recognize the specifics of information and communication technology markets. Strategies for product and price differentiation in information and technology markets are discussed (delaying, versioning, bundling, personalized pricing). In addition, the course is dedicated to strategic aspects of system decisions (lock-in, switching cost), the economic perspective of network externalities and economic aspects in dealing with intellectual property rights.
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| Criteria for evaluation |
Exam
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| Methods |
E-Learning
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| Language |
German, English if required |
| Study material |
- Pindyck R. and Rubinfeld D., Microeconomics, Pearson, 2009.
- Shapiro C. and Varian H., Information Rules, A Strategic Guide to the
Network Economy, Harvard Business School Press, 2000.
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
100 |
| Assignment procedure |
Direct assignment |
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