[ 575GLWWUWEK14 ] VL Management for Web Science

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Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS M1 - Master's programme 1. year Business Administration Iris Fischlmayr 1,5 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine (die Zulassung zum Studium vorausgesetzt)
Original study plan Master's programme Web Sciences 2016W
Objectives Students have an overview of the management tasks relevant for Web science. Students recognize the importance of behavioral science in areas of individual, group, and firm levels as well as their direct application in web and web-based projects.
Subject The management perspective of behavioral science is concerned with the following topics: introduction to corporate governance and their components; strategy processes; individual topics on the individual, group and organizational level in conjunction with the Web (motivation, power, communication, leadership, teams, virtual organizations, etc., introduction to marketing in and to the Web); basic knowledge of logistics in connection with the Web; project management.
Criteria for evaluation Exam
Methods E-Learning
Language English or German
Study material - Mullins, Laurie J., Essentials of Organizational Behavior (2nd ed.), Prentice Hall, 2008.
- Armstrong, G. and Kotler, P., Marketing - An Introduction (10th ed.), Pearson, 2011.
- Schauer (2011): Betriebswirtschaftslehre.
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Direct assignment