Inhalt
[ 575GLWWUWEK14 ] VL Management for Web Science
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 2 ECTS |
M1 - Master's programme 1. year |
Business Administration |
Iris Fischlmayr |
1,5 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Pre-requisites |
(*)keine (die Zulassung zum Studium vorausgesetzt)
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| Original study plan |
Master's programme Web Sciences 2016W |
| Objectives |
Students have an overview of the management tasks relevant for Web science. Students recognize the importance of behavioral science in areas of individual, group, and firm levels as well as their direct application in web and web-based projects.
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| Subject |
The management perspective of behavioral science is concerned with the following topics: introduction to corporate governance and their components; strategy processes; individual topics on the individual, group and organizational level in conjunction with the Web (motivation, power, communication, leadership, teams, virtual organizations, etc., introduction to marketing in and to the Web); basic knowledge of logistics in connection with the Web; project management.
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| Criteria for evaluation |
Exam
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| Methods |
E-Learning
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| Language |
English or German |
| Study material |
- Mullins, Laurie J., Essentials of Organizational Behavior (2nd ed.),
Prentice Hall, 2008.
- Armstrong, G. and Kotler, P., Marketing - An Introduction (10th ed.),
Pearson, 2011.
- Schauer (2011): Betriebswirtschaftslehre.
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| Changing subject? |
No |
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| On-site course |
| Maximum number of participants |
100 |
| Assignment procedure |
Direct assignment |
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