Inhalt

[ 973SMCPTIMS10 ] SE Master Seminar Advanced Topics in International Marketing

Versionsauswahl
Es ist eine neuere Version 2019W dieser LV im Curriculum Master's programme Management 2019W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
2 ECTS M2 - Master's programme 2. year Business Administration Gerhard W├╝hrer 1 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Modul Marketing
Original study plan Master's programme General Management 2016W
Objectives Gaining knowledge and understanding of state-of-the-art literature; acquiring specific knowledge in current issues of international marketing and emerging markets; getting to know databases and search strategies; getting to know different types of literature and their purposes; identification of current topics in academia and business; evaluation and discussion of results.
Subject The semimar deals with current topics in advanced and emerging markets on the strategic and operational level of marketing. In the seminar, issues discussed in different types of international marketing literature are critically reflected. In groups, different literature outlets such as scientific journals and teaching materials are analysed according to previously specified topics. The state-of-the-art regarding topics in international marketing and emerging markets is presented and discussed in class. Findings of the literature analysis are also provided through a written group report. After that, a workshop integrates the results. Finally, an oral or written exam sums up the essence of the seminar.
Criteria for evaluation Participation in class, presentation, report, written or oral exam.
Methods Discussions, quantitative and qualitative research methods, literature analysis, presentations, group work.
Language English
Study material Depends on seminar focus, basic literature will be made available.
Changing subject? No
Further information none
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority