Study guide of JKU Linz
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LIMAK Global Executive MBA
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International Strategy and Market Development
Inhalt
Module Doing Business in Russia
Versionsauswahl
Version
2016W
(*)
Unfortunately this information is not available in english.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
7,5 ECTS
Accumulative module examination
M1 - Master's programme 1. year
Business Administration
Univ.-Prof. Dr. Wolfgang H. Güttel
Johannes Kepler University Linz
Detailed information
Pre-requisites
(*)
Keine
Original study plan
Initial study programme LIMAK Global Executive MBA 2016W
Objectives
(*)
Students…
understand the critical success factors and the main risks of doing business in Russia.
know central strategies and methods to deal with the risks on the political, financial, legal and market aspects of a new market entry.
understand the differences in the human resource markets and know how to get and retain good personal.
understand the differences in the marketing strategies and needs in the Russian market.
know how to deal with the limits and threats of the legal system in Russia.
Subject
(*)
Strategic Issues of Management in Russia
Managing the Political and Economic Environment
Human resources in Russia
The structure of society its values, institutions, myths, and behavioural pattern in modern Russia
Key elements of successful marketing in Russia
Investment and Legal Stability
Executive Talks
Economic Forum
Subordinated subjects, modules and lectures
KS Communication, Marketing and Intercultural Affairs in Russia
KS Strategic Management in Russia
KS The Political, Legal, Economic and Business Environment in Russia
KS The Russian Market